RECEIPT #JOE-AP
JUL 06, 2011
PREDICTION BY
Joe Apprendi“Another challenge, according to Apprendi, is the changing demands of advertisers content first to audience first media buying/monetization strategies. 'Display is leading the way here, but advertisers will want to apply this approach to all addressable media, including TV and Mobile.'”
FOLLOW-UP
Audience-based planning and buying has significantly expanded beyond display, becoming a cornerstone of strategies across video, mobile, connected TV, and other addressable channels.
ORIGINAL SOURCE
MediaPost